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Section D — Prompt Design & Creator Briefs (30 marks) 14. (10) Draft a concise, 150–200 word creator brief asking creators to film a 15–30 second "walk" clip for a campaign about "finding tiny moments of joy," including deliverables, technical specs, legal requirements, and compensation/credit terms. 15. (10) Create five distinct caption prompt options (one sentence each) that creators can use when posting their walk UGC to maximize shareability and hashtag use. 16. (10) Design a short consent/release blurb (50–70 words) that creators should have participants read before filming someone on their walk, covering permission to use likeness and distribution rights.
Section C — Production & Practical Guidance (40 marks) 10. (10) List equipment and settings recommendations for creators filming a "walk" UGC on a smartphone during daylight (stabilization, audio, frame rate, resolution, exposure tips). 11. (10) Provide a concise checklist (10 items) for on-location safety and permissions when filming a walk in a public park. 12. (10) Explain three simple editing techniques that increase engagement in short UGC walk videos (e.g., jump cuts, speed ramps, sound design) and how to execute each on mobile editing apps. 13. (10) Propose a 2-week content calendar (table) for seeding a "walk" UGC hashtag campaign, including daily post types (brand post, creator repost, UGC feature), brief captions, and metrics to track.
End of exam.
Section D — Prompt Design & Creator Briefs (30 marks) 14. (10) Draft a concise, 150–200 word creator brief asking creators to film a 15–30 second "walk" clip for a campaign about "finding tiny moments of joy," including deliverables, technical specs, legal requirements, and compensation/credit terms. 15. (10) Create five distinct caption prompt options (one sentence each) that creators can use when posting their walk UGC to maximize shareability and hashtag use. 16. (10) Design a short consent/release blurb (50–70 words) that creators should have participants read before filming someone on their walk, covering permission to use likeness and distribution rights. walk for ugc script
Section C — Production & Practical Guidance (40 marks) 10. (10) List equipment and settings recommendations for creators filming a "walk" UGC on a smartphone during daylight (stabilization, audio, frame rate, resolution, exposure tips). 11. (10) Provide a concise checklist (10 items) for on-location safety and permissions when filming a walk in a public park. 12. (10) Explain three simple editing techniques that increase engagement in short UGC walk videos (e.g., jump cuts, speed ramps, sound design) and how to execute each on mobile editing apps. 13. (10) Propose a 2-week content calendar (table) for seeding a "walk" UGC hashtag campaign, including daily post types (brand post, creator repost, UGC feature), brief captions, and metrics to track. End of exam