The study contributes to the understanding of self-presentation in the digital age, highlighting the complexities and nuances of personal branding on portable media. It underscores the importance of considering the context, audience, and potential impact when curating and sharing content. The findings also suggest a need for critical media literacy to navigate the implications of such self-presentation strategies.
The self-presentation theory posits that individuals are motivated to present themselves in a certain light to achieve social and personal goals. The Uses and Gratifications Theory (UGT) provides a framework for understanding how individuals actively seek out media to satisfy their needs. These theories underpin the analysis of Sonika's self-presentation strategy on portable media. sonika chandigarh showing cleavage to tease on portable
The advent of social media and portable media devices has led to a significant shift in how individuals communicate and present themselves. Self-presentation, a concept central to social psychology, involves the processes by which individuals control, monitor, and regulate their public image. With the increasing use of portable media, individuals have more opportunities to curate and share their self-image with a wider audience. The advent of social media and portable media
An Exploratory Study on the Perception of Self-Presentation on Portable Media: A Case Study of Sonika from Chandigarh a concept central to social psychology