The widespread use of social media has led to a significant shift in how individuals present themselves online. Platforms like Instagram, TikTok, and YouTube have created new avenues for self-expression, but they also raise concerns about body image, self-esteem, and the objectification of individuals.

Social media platforms can be seen as stages where individuals perform and present themselves to their online audience. This performance can be curated to showcase a person's appearance, interests, and personality. However, this curation can also lead to the creation of unrealistic expectations and the promotion of unattainable beauty standards.

Research has shown that women are often objectified on social media, with their bodies being used as a means to gain attention and validation. This objectification can perpetuate negative attitudes towards women and contribute to a culture that sees them as objects rather than individuals with agency.