Beyond the delivery, something else changed. Colleagues who watched Ava’s macros in action asked for copies or small customizations. She wrapped BannerBatch into a little toolbox with a simple dialog for entering the product name, selecting the source folder, and toggling which steps to run. The team’s weekly workload dropped by hours, and the office’s gratitude came in the form of pastries and fewer late nights.

Next, she added a function to scan for the company logo by name, check its bounding box, and scale it proportionally to fit a target frame while keeping the alignment centered. She tested on a sample file and watched the logo snap perfectly into place. She grinned.

Using CorelSCRIPT and VBA snippets she found in forums, Ava assembled a macro called “BannerBatch.” The first version did three things: open a file, find and replace text styled with the “ProductName” paragraph style, and save a copy. It worked, and the relief tasted like coffee.

Months later, a junior designer faced a similar all-nighter. Ava handed them BannerBatch and a one-page guide. The junior adapted the macro for a different client in an afternoon, and when asked how they managed it, they said, “Ava showed me you don’t have to do everything by hand. You just teach the computer to help.”

Exporting came last. The macro exported PDFs using the studio’s print profile, embedded fonts, and included crop marks. Ava made sure file names matched the client’s naming convention by pulling the product name text and sanitizing it for file systems.

On Monday, the production manager walked in and blinked at the stack of ready-to-print PDFs on Ava’s drive. The banners went to print the same morning, everything aligned and color-accurate. The client was thrilled; the campaign launched on schedule.

Ava started by listing the repeated steps: update the product name, replace a color swatch, resize the logo to fit a preset bounding box, and export each banner as a print-ready PDF with crop marks. She sketched a quick flow and realized a macro could run through every file and do them in seconds.