You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.
Page / post attributes
Site search
User data
Multisite data
Browser attributes
Device attributes
Operating system attributes
Weather conditions
Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.
Google Analytics 4
Google Ads – Dynamic Remarketing
Google Ads – Conversion tracking
Google Ads – Enhanced Conversions
Exclude WordPress admins
Embedded media players
There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.
Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!
Actions and filters
WP themes + Proper ecommerce tracking
Setup GTM Environments
Hard code GTM parameters