The popularity of online videos has also led to the rise of Indonesian influencers and content creators, who have built large followings on social media platforms, such as Instagram and TikTok. These influencers have become important marketing channels for brands looking to reach Indonesia's young and digitally savvy audience.

The Indonesian film industry, known as " Perfilman Indonesia," has experienced significant growth in recent years, with a increasing number of domestic productions being released each year. Indonesian films, such as "Laskar Pelangi" (Rainbow Troop) and "Warkop DKI Reborn" (Warkop DKI: The Rebirth), have achieved commercial success and critical acclaim.

The industry has been impacted by the rise of online streaming services, such as Netflix and Amazon Prime Video, which have changed viewer habits and preferences. However, Indonesian television networks have adapted to the changing landscape by offering their own streaming services and producing content specifically for online platforms.